Why Do You Need A Marketing Automation System
Instead of building campaigns without defining who your prospects are and when to execute, a marketing automation system helps your business build quality leads through effective insights into the sales funnel.
Your marketing team now has a system that helps them create personalised campaigns for their prospects through workflows and automated emails, in a scalable way. This allows you to build a successful buyer’s journey, nurture prospects into qualified marketing leads, and enable your sales team to close deals effectively for greater conversion rates and revenues.
Benefits Of Using A Marketing Automation System
Saves Time
- Decreases efforts on repetitive tasks
- More time to engage and focus on other personalising marketing approaches for prospects
- Gives you more time to spend on your personal life
Generate & Nurture Leads
- Track customer touchpoints and build satisfying customer experiences
- Identifies customer’s specific interest in your marketing contents/efforts
- Quickens responses of customer inquiries
- Enables automatic scoring, qualifying and prioritising of leads
Unifies Sales & Marketing Teams
- Develops seamless collaboration between sales and marketing team
- Eliminates confusions and repetitive work updates
- Aligns different departments on common objectives and progresses
- Reduces frictions and misunderstandings between departments
Personalised Customer Journey
- Automated data can help identifies qualified leads
- Helps develop campaigns that appeals to specific targets
- Create customised and built-in workflow for different buyer personas
Our Process for Onboarding the CRM System
Step 1
Discovery
- Discuss on key business processes and data to be migrated
- Train team on basics and foundation of marketing automation platform
- Establish understanding of platform functions
Step 2
Auditing of Assets
- Assess existing marketing assets of the business
- Propose solutions to improve areas of concerns
- Establish future goals and objectives
- Develop strategies to achieve goals of marketing initiatives
Step 3
Pre-Migration Process
- Identify requirements and documentations of transferring process
- Identify existing marketing automations (if any**)
- Plan manual transfer for specific reports and metrics
Step 4
Migration Process
- Migrate business assets from existing system to new marketing automation platform
- Backup existing contact details before migration process
- Privacy protection for business informations
- Plan process of migrating data thoroughly before execution
Step 5
Post-Migration Process
- Migrate business assets to new marketing automation platform
- Activate accounts for team
- Train customer on new platform and provide customer support
Step 6
Ongoing System Support
- Suggest Sales Enablement and CRM solutions
- Continual customer support for operational tasks
- Assist with managing relationships between platforms
Want To Digitally Accelerate Your Business?
Reach out to us if you have any questions on how we may help you accelerate your business digitally. If you prefer to talk right away, feel free to WhatsApp us!
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